Ukuhamba okuzenzakalelayo okuzenzakalelayo okukusindisa isikhathi nokukhulisa imali engenayo

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-Lishubile Ukumaketha i-funnel ubuciko obunjiwe (module 1), manje kuyathambisa nge-epholile Imibiko yomkhiqizo kugxile ezimisweni ze-neuromarketing (module 2), futhi inikwe amandla yi okuqukethwe amasu Iklanyelwe ngokwezifiso, i-AI, nenani lefomu lefomu elide (i-module 3) -OM ukukala futhi wenze kahle nge-cutting-odge analytics (module 4). Le njini enamandla yokukhula icishe iphelele. Kepha kwenzekani lapho kufunwa isikali? Uwugcina kanjani ukuzibandakanya komuntu uqobo kanye nokwenza iphutha okungenaphutha ngaphandle kokuphindaphindeka ngokungapheli amandla umthwalo weqembu lakho?

Uyemukelwa ku I-Module 5: Ukuhamba ngokusebenza okuzenzakalelayo okugcina isikhathi nokushayela imali engenayo.

Le module yilapho amasu ahlangabezana khona ukuze afezeke. Kumayelana nobuchwepheshe obuqinisayo ukuze ushintshe imisebenzi ephindaphindwayo, wenze ngezifiso amakhasimende ngesilinganiso, bese uhambisa ukugeleza kwakho konke komsebenzi. Sizongena ekuklameni nasekuqaliseni okuhlakaniphile Ukuhambahamba okuzenzakalelayo Kusetshenziswa amathuluzi anamandla afana I-HUBSPOT, I-imeyiliChimpfuthi Upasier Ukukhulisa ukuhola, ukuguqula amathemba, gcina amakhasimende athembekile, futhi ekugcineni, ukuguqula imizamo yakho yokukhangisa ibe kahle kakhulu, izinjini ezikhiqiza imali. Lokhu akuyona nje ukusebenza kahle; Kungenzeka ukuthi ukwenza umsebenzi wakho wokumaketha ube hlakaniphile, hhayi nzima, ukhulule isikhathi esibalulekile sokucabanga kwamasu nokuqamba amakhono okudala.

Indima ebaluleke kakhulu yokuthengisa ezenzakalelayo ngo-2025

Emvelweni yanamuhla yedijithali esheshayo esheshayo, ezenzakalelayo ukuthengisa akuseyona into yokunethezeka; Kungukubaluleke kwamasu kunoma yiliphi ibhizinisi elihlose ukukhula okuzinzile nonqenqemeni lokuncintisana.

Ukukala okwenziwe ngezifiso: Ngesandla ukuletha imiyalezo eqondene nomuntu uqobo kanye nokuhlangenwe nakho kwezinkulungwane noma izigidi zamathemba namakhasimende akunakwenzeka. I-automation inika amandla okusebenzisana okufanele, okufika ngesikhathi esikalini, ukufeza okulindelwe kwamakhasimende okwakhelwe ezimisweni kusuka ku-module 3.

Ukusebenza kahle kanye nokwenza isisetshenziswa: Ngokushintsha imisebenzi ephindaphindwayo kepha ebabazekayo (njengokuthumela ama-imeyili amukelekile, ukulandela, noma ukuhlukaniswa), amaqembu ezentengiso angahlehlisa isikhathi esibalulekile nezinsizakusebenza ekuhlelweni kwamasu aphezulu nasekuthuthukisweni kokudala.

Uhambo lwamakhasimende olungaguquli: I-automation iqinisekisa ukuhola akukaze kuwele phakathi kwemifantu. Inikeza ukulandelana okungaguquki, okunengqondo kwama-touchPoints kuyo yonke indawo yokumaketha (module 1), ukuqinisekisa amathuba athola umyalezo ofanele ngesikhathi esifanele.

Ukuthuthukiswa kokuhola okuthuthukile: I-automation iyisikejana sokukhulisa okusebenzayo okusebenzayo, okukuvumela ukuba wakhe kancane kancane ukwethembana nokuqondisa amathemba anokuqukethwe okuhambisana nakho kuze kube yilapho sezilungele ukuguqula.

Izinqumo eziqhutshwa idatha ezenziwayo: Amapulatifomu ezenzakalelayo avame ukuhlanganisa ngaphandle komthungo ngamathuluzi we-analytics (imodyuli 4), ukunika amandla ukugeleza kokuhamba ukuze kubangelwe noma kulungiswe ngokususelwa ekuziphatheni komsebenzisi wesikhathi sangempela kanye nedatha yokusebenza.

Umthelela Wezimali Eqondile: Ngokwenza ngcono amanani okuguqulwa, ukunciphisa izindleko zokutholwa kwamakhasimende (i-CAC), kanye nokuqinisa inani le-Ivelu yesikhathi samakhasimende (i-CLTV), ezenzakalelayo ezenzakalelayo zinomthelela ngqo emugqeni ophansi wempilo kanye ne-ROI enamandla yokumaketha i-ROI.

Ukuqonda ukumaketha amapulatifomu ezenzakalelayo (amamephu)

Amapulatifomu ezenzakamela ezentengiso (amamephu) yizinhlelo zesoftware ezinobuchwepheshe ezenzelwe ukuphatha nokushintsha izinqubo zokumaketha nemikhankaso kuzo zonke iziteshi eziningi.

Ukusebenza okuyisisekelo kwemephu:

• Ukumaketha nge-imeyili nokukhulisa: Isici se-Quintessential, esivumela ukulandelana kwe-imeyili ezenzakalelayo (Uchungechunge Olusezingeni eliphezulu, izikhumbuzi zenqola ezilahliwe, ukulandela imikhankaso yokuthenga kabusha, imikhankaso yokuphinda usebenze).
• Ukuhola amagoli & ukuhlukaniswa: Iphawula ngokuzenzakalela amaphuzu okuholela ekutholeni ngokuzibandakanya kwabo kanye nedatha yabantu, ukusiza ukuthengisa kuqala. Ibuye ibe yingxenye nezilaleli zakho ukuthumela imiyalezo ebhekiswe kakhulu.
• Abakhi be-automation mestflow / yohambo: The “Uma lokhu, khona-ke lokho” kunengqondo. Lokhu ukusebenza okuyisisekelo okuchaza imithetho yezenzo ezenzakalelayo (isib. nxa Umsebenzisi ulanda i-eBook, khona- Thumela ukulandelana okuthile nge-imeyili bese uwafaka ohlwini lwe- “NORT”).
• Ukuhlanganiswa kwe-CRM: Ixhumanisa ngaphandle komthungo imisebenzi yokuthengisa ngedatha yokuthengisa, iqinisekisa ukubukwa okuhlangene ngekhasimende kanye nokuphathwa okubushelelezi kwezandla.
• Ikhasi Lase-Landing & Abakhi Befomu: Amathuluzi ahlanganisiwe ekwakheni amakhasi we-Land Land olungiselelwe kanye namafomu okubamba imininingwane eholayo kanye nokuhamba komsebenzi okubangela.
• Ukubika Nokuhlaziywa: Inikeza ukuqonda okuningiliziwe ekusebenzeni kwemikhankaso ezenzakalelayo, okuvumela ukusebenza okuqhubekayo (ukuxhumanisa ngqo ku-module 4).
• Ukumaketha kwe-SMS, ukushicilelwa kwemithombo yezokuxhumana, izaziso zokucindezela: Amapulatifomu amaningi anweba amakhono aphumayo angaphezu kwamanye ama-imeyili kwezinye iziteshi zokuxhumana.

Amapulatifomu athandwayo namandla awo:

• I-HUBSPOT: Konke-in-one Ukumaketha okungaphakathiukuthengisa, kanye neplatifomu yenkonzo. Idume isikhombimsebenzisi sayo esisebenziseka kalula, amathuluzi abanzi abanzi wamabhizinisi amancane, kanye namakhono azenzakalelayo azenzakalelayo afinyelela ezingeni lebhizinisi. Kuhle kakhulu ezinkampanini ezifuna i-suite ephelele.
• I-imeyiliChimp: Evame ukwaziwa ngokuqinile kwayo Ukumaketha nge-imeyili Amakhono, i-mailChimp iye yandisa kakhulu izici zayo ezenzakalelayo, inikeza inani elikhulu lamabhizinisi amancane aphakathi kwamanye ama-Medical afuna ukushintshanisa ukulandelana kwe-imeyili, amakhasi okufika kanye nengxenye.
• I-Markeno (I-Adobe Marketing Cloud): Imephu ye-Enterprise-Level ethandwa kakhulu yizinhlangano ezinkulu, ikakhulukazi ezakhiweni Hola ukukhulisaukuhlukaniswa okuthuthukile, nokuhlaziya okuyinkimbinkimbi.
• Ukuxolelwa (i-Salesforce Marketing Cloud): Ihlanganiswe ngokuqinile ne-Salesforce CRM, i-Pardot iyisixazululo esisebenzayo se-B2B Marketing automation esigxile ekuphathweni kokuhola, ukumaketha nge-imeyili, kanye nokuqondanisa kokuthengisa.
• I-Zapier (Ithuluzi Lokuhlanganisa): Yize kungeyona imephu egcwele ngokwayo, iZapier iyinto ebaluleke kakhulu ipulatifomu yokuhlanganisa Exhumanisa izinkulungwane zezinhlelo zokusebenza ezahlukahlukene (kufaka phakathi amamephu amaningi, ama-CRMS, kanye namapulatifomu ezikhangiso). Ikuvumela ukuthi udale “ama-zaps” athumela imisebenzi ngaphakathi Ngaphandle kwalokho amasistimu anqamukile, anwebe amathuba akho ezenzakalelayo exponential. Cabanga ngakho njenge-glue yesitaki sakho se-tech sokukhangisa.

Ukuklama ukugeleza okusebenzayo kokuthengisa okuzenzakalelayo: Umhlahlandlela wesinyathelo ngesinyathelo

Ukwakha ukugeleza okuphumelelayo kwe-automation okuzenzakalelayo kumayelana ne-Design Design evumelana nohambo lwekhasimende lakho kanye nezinhloso zakho zebhizinisi.

1. Chaza umgomo wakho: Yimuphi umphumela oqondile, lokhu kusebenza kuhlose ukukufeza? .
2. Khomba ingxenye yakho yezithameli: Ngubani ngempela lokhu kusebenza komsebenzi? Ngokusekelwe kumakhasimende akho kanye ne-Segmentation (kusuka ku-Module 3 ngokuzibonelo), ukuhambisa ukuhamba komsebenzi kuya ezidingweni nasekuziphatheni kweqembu elithile.
3. Imephu uhambo lwamakhasimende & izimbangela:
   1. I-Trigger yokungena: Yisiphi isenzo noma umcimbi othile oqala ukuchitheka komsebenzi? (isib. Ukuhanjiswa kwefomu, ukubukwa kwekhasi lomkhiqizo, ukuqhafaza nge-imeyili, ukusayina kwamakhasimende okusha, isicelo esithile sedemo).
   1. Izinyathelo Ezilandelayo: Yiziphi izinyathelo ezizwakalayo ezilandelayo ikhasimende okufanele lilithathe, noma imininingwane abayidingayo ukuze bayithole?
   1. Amaphuzu wesinqumo: Igatsha lokuziphatha kwamakhasimende lingahamba kuphi ukuhamba komsebenzi? (isib. nxa Bavula i-imeyili khona- Thumela umyalezo a, futhi Thumela umyalezo b).
4. Okuqukethwe kwezandla & imiyalezo yesinyathelo ngasinye:
   1. Faka izimiso zokubonisa ama-neuromarketive kusuka ku-module 2 (imizwa, ukucaca, ukuzithanda).
   1. Qinisekisa ukuthi okuqukethwe kwenzelwe isigaba esithile se-funnel (module 1) nokwenzelwe umuntu uqobo kwiZabalaleli (i-Module 3).
   1. Nquma ifomethi yokuqukethwe efanele yesinyathelo ngasinye: I-imeyili, i-SMS, umyalezo ongaphakathi nohlelo, isaziso se-push, okuqukethwe kwewebhusayithi okunamandla.
5. Setha Ukutholwa Kwezinqumo nokubambezeleka:
   1. Sebenzisa uma /-ke / izimo / ezinye ezinye izindlela zokwakha izindlela zokugada ngokuya ngezenzo zomsebenzisi noma ukungasebenzi.
   1. Ukusethwa ngokwecebo okubambezeleka phakathi kwezinyathelo ukugwema ukweqa umemukeli futhi ukuvumela isikhathi sezenzo (isib., “Linda izinsuku ezi-3 ngaphambi kokuthumela i-imeyili elandelayo uma kungekho sinyathelo esithathiwe”).
6. Hlola kahle & itate:
   1. Ngaphambi kokwethula, bavivinye ngamandla yonke indlela yokuhamba komsebenzi wakho ukuze uqinisekise ukuthi isebenza njengoba kuhlosiwe.
   1. Uma sebephila, qapha i-KPIS (INgxenye 4) ukukhomba amabhodlela noma izingxenye ezingekho ngaphansi kwezingxenye. Imiyalezo yokuhlola eqhubekayo ye-A / B, ukubambezeleka, kanye nezingcingo eziya esenzweni sokusebenza kahle.

Ukuhambahamba okuzenzakalelayo okusebenzayo okushayela imali engenayo:

Lokhu okunye kokuhamba komsebenzi okunomthelela omkhulu kakhulu ongawasebenzisa:

• Hola ukufukula ukugeleza kokusebenza:
  • Ukwamukela ukulandelana: Uchungechunge oluzenzakalelayo lwama-imeyili noma imilayezo yababhalisile abasha noma okuholela, ukwethula umkhiqizo wakho nokunikeza inani lokuqala.
  • Ama-Drips Ezemfundo: Uchungechunge lokuqukethwe lwenzelwe ukufundisa amathuba ngezinkinga zabo nangezixazululo zakho ngokuhamba kwesikhathi.
  • Uchungechunge oluqondene nomkhiqizo: Ukulandelana okuhambisana nakho kususelwa kwinzalo kumkhiqizo noma insizakalo ethile.
  • Injongo: Umhlahlandlela Wokuthengiswa Kwezokumaketha (ama-MQLs) ukuze ube ukuthengiswa okuqeqeshiwe (SQLS) futhi ekugcineni, amakhasimende.
• Ukubuyiselwa Kwenqola Okushiywe:
  • Izikhumbuzi ezizenzakalelayo ezithunyelwe kubasebenzisi abangeze izinto enqoleni yabo kodwa bengakuqedi ukuthenga. Kuvame ukufaka izisusa.
  • Injongo: Ukubuyiselwa kabusha okulahlekile, ukuhlinzeka nge-ROI ephezulu.
• Ikhasimende ebongiwe:
  • Ukuhamba komsebenzi okwenzelwe ukuqondisa amakhasimende amasha ngokusetha kokuqala, ukusetshenziswa komkhiqizo, nokutholwa kwesici.
  • Injongo: Yehlisa i-Churn, ukukhulisa ukwamukelwa komkhiqizo, ukuthuthukisa inani lesikhathi sokuphila kwamakhasimende (i-CLTV).
• Imikhankaso yokubandakanya kabusha / yokungena emuva:
  • Ukulandelanisa okuzenzakalelayo okuqondiswe abasebenzisi abathumele noma amakhasimende akhule, anikela ngezikhuthazo noma iziphakamiso ezintsha zenani lokubabuyisa.
  • Injongo: Yenza kabusha amakhasimende amadala, anciphise i-Churn, alulame nemali elahlekile.
• I-Upsell & Crossing-Sale Workwing:
  • Ukuphakamisa imikhiqizo ehambisanayo, ukuthuthukiswa, noma izinsizakalo ze-premium ezisuselwa emlandweni wokuthenga wekhasimende noma amaphethini wokuzibandakanya.
  • Injongo: Khuphula inani le-oda eliphakathi (aov) ne-CLTV.
• Ukukhuthaza umcimbi nokulandela:
  • Izikhumbuzi ezizenzakalelayo, ukulandela, nokulethwa kokuqukethwe komcimbi we-webinars, izingqungquthela, noma izifundo eziku-inthanethi.
• Impendulo yeKhasimende nokubuyekezwa kwesizukulwane:
  • Ezenzakalelayo izicelo zokubuyekezwa noma impendulo ngemuva kokuhlangenwe nakho okuhle kwamakhasimende noma ukuthenga.
  • Injongo: Yakha ubufakazi bezenhlalo (module 2) bese uqoqa ukuqonda okubalulekile.

Imikhuba emihle yempumelelo ye-automation:

• Cabanga ngamasu, hhayi nje ngokuqondile: I-automation kufanele ihlale isebenza ngokuthengisa okucacile, okuvelayo okuvelayo noma inhloso yebhizinisi. Musa ukwenza kabusha ngenxa ye-automation ngenxa ye-automation.
• Musa ukwenza izinto ezimbi: Uma inqubo yakho yezandla ayisebenzi kahle noma inamaphutha, ezenzakalelayo kuzokhulisa izinkinga kuphela. Hlaziya izinqubo zakho kuqala.
• Ukubeka phambili ukwenziwa komuntu: Gwema i-generic, “amarobhothi”. Sebenzisa okuqukethwe okunamandla, ukuhlukaniswa, kanye ne-logic enemibandela yokwenza konke ukusebenzisana okuzenzakalelayo zizizwe siqu futhi kufanelekile.
• Ukuqapha nokusebenza okuqhubekayo: Ukuhamba komsebenzi akusho ukuthi “kuthathe futhi akukhohlwe.” Buyekeza njalo amamethrikhi akho okusebenza (module 4) bese wenza izivivinyo ze-A / B ukuze uthuthukise imiyalezo, izikhathi, kanye nomqondo wesinqumo.
• Qinisekisa ukuqondanisa nokuthengisa nokumaketha: Ikakhulu nge-B2B, i-handoff eholayo yomthungo nezincazelo ezabiwe phakathi kwezinqubo ezenzakalelayo zokuthengisa kanye nokuthengisa kubalulekile ukuze impumelelo.
• Qala elula, bese kuba khona: Qala ngokuhamba komsebenzi okuyisisekelo, okunomthelela omkhulu futhi kancane kancane engeza ubunzima obunzima njengoba uthola ukuzethemba futhi ubone imiphumela.

Isiphetho: Injini yokumaketha, ukukhiqiza imali

Ukumaketha okuzenzakalelayo Injini enamandla eguqula isu lakho lokukhangisa elenziwe ngokucophelela libe yi-Scale, aphumelele futhi esebenza ngempumelelo. Ngokushintsha imisebenzi ephindaphindwayo, okwenziwe ngezifiso okuhlangenwe nakho esikalini, futhi kuqondiswe kahle uhambo lwakho lwamakhasimende, awusona nje ukuphela; Uyishayela ngokuqondile imali, uthuthukisa ukuthembeka kwamakhasimende, futhi ukhulule iqembu lakho ukuze ugxile ezinhlelweni zamasu okuhle nezinobuchule ezibekele umkhiqizo wakho. Kuyisinyathelo esibucayi sokusuka emshinini wokusebenza okusebenzayo uye emshinini wokukhula, ongabikezelwa, ongaqondakali, futhi onenzuzo.

Le module ibeka umphetho wesigaba sokusebenza kweqhinga eliyisisekelo sochungechunge lwe-Marketing Strategy. Manje usunayo i-Toolkit ephelele – i-funnel, umyalezo, okuqukethwe, amamethrikhi, kanye ne-automation – ukwakha uhlelo lokumaketha olusebenza ngempela.

Okuhlobene